What if just a few web pages brought new leads to your site
every month – even years after they went live?

• Cultivate leads with helpful, authoritative articles
• Attract relevant traffic with targeted topics and qualifying follow-up content
• Increase brand awareness through presence in search results
• Improve overall site rankings by generating user engagement and building topical authority

Strategy

Case study: The Hydrokleen208 learning library

• Six-month campaign on a new site, mid-to-late 2022
• 40 blog posts, published 3x weekly, organized and linked in topic clusters

The results:

• Company met local service appointments goals for new business
• Sustained appointment generation for over a year after campaign ended
• Up to 70,000 organic visits per month (estimated)
• Appeared in up to 62,000 searches per month

Case study: The Ductless Bryant site

• Three-month campaign on a new site, early 2023
• 15 case studies, 20 blog posts, published 3x weekly, organized and linked in topic clusters
• Main page serves as pillar with links to main sub-topics

The results:

• Generated leads for 15 independent HVAC installers
• Established presence in Mid-Atlantic region
• Up to 2,600 organic visit per month (estimated)
• Appearing in up to 22,000 searches per month
• Traffic and impressions peak nearly two years after end of campaign